Kristen and Kristi, the founders of Hill Love, were two avid golfers who shared a common frustration with the golf apparel industry - the lack of fashionable and sustainable options for women. They were tired of wearing boring and outdated golf clothing that did not reflect their personalities and style. They knew they could do better.
As they hit the golf course more frequently during the pandemic, they saw an opportunity to fill this gap in the market. They started brainstorming and researching, and soon realized that sustainability was also a key factor missing from the golf apparel industry. That's when they decided to create a brand that not only catered to modern and fashion-forward female golfers, but also prioritized sustainability.
Finally, in the fall of 2022, Hill Love was launched. Their line of golf shirts was an instant hit, resonating with female golfers who shared their frustration with the lack of sustainable and fashionable options. The brand quickly gained traction, and Kristen and Kristi knew they had struck a chord with their customers.
Today, Hill Love is a women-owned golf apparel brand located in Phoenix, Arizona. Their mission is to provide female golfers with sustainable, stylish, and comfortable clothing that makes them feel confident on and off the golf course. With each shirt made from recycled plastic bottles, they are not only helping to reduce waste, but also empowering women to make a positive impact on the environment.
Hill Love's name is a playful nod to a well-known golf term, "cart path love." In golf, the cart path is a designated path that golf carts must follow on the course to prevent damage to the turf. "Cart path love" refers to a ball that bounces off the path and ends up in a favorable position for the golfer.
Kristen and Kristi wanted to incorporate this term into their brand name as a way to pay homage to their love for golf, while also adding their own unique twist. They came up with the name Hill Love, a play on the term "cart path love" that reflects a favorable bounce off a hill and onto the green.